High-quality leads are shaped before someone fills out a form. This course revisits TikTok's performance fundamentals and sets the stage for the advanced tactics in the rest of this learning path.

This course will prepare you to:

  • Explain why lead quality is shaped before the form, and why a form fill is a handoff rather than a finish line.
  • Describe the four performance fundamentals and the advanced tactics to help you generate higher-quality leads.