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  • Episode 8: Hooked

     From crafting compelling stories to staying consistent and interacting with your followers, learn how to create content that resonates and keeps your audience hooked. 

    • Video
    • Duration 1m

  • Episode 5: Earworms

    Struggling to find the perfect track for your TikTok videos? Learn how to select trending tracks, use music creatively, and even create your own sound to make your videos stand out. 

    • Video
    • Duration 1m

  • Episode 12: Legit

    Learn about the guidelines for content, targeting, and best practices to keep your ads running smoothly and reaching the right audience. 

    • Video
    • Duration 1m

  • Episode 7: Goof

    Want to connect with your audience on a deeper level? Learn how to embrace your uniqueness, share your personal story, and authentically engage with your followers.

    • Video
    • Duration 1m

  • Episode 3: Cha-Ching!

    Sometimes, all you need are everyday items to turn into awesome TikTok props and setups. Get ready to make great content without breaking the bank!

    • Video
    • Duration 1m

  • Episode 9: Itsy Bitsy

    Discover techniques for crafting engaging narratives, connecting with your viewers on an emotional level, and using storytelling to elevate your content. 

    • Video

  • The Fundamentals for Higher-Quality App Growth

    This course shows how the four App Promotion Performance Fundamentals work together: stronger signals, aligned automation, creative variation, and clear measurement.

    • Duration 5m
    • Advanced

  • Advanced Automation for App Campaigns

    Automation performs best when you give it the right inputs. Learn how to match your campaign optimization goal to your growth goal, and how to scale with budget and value controls.

    • Duration 8m
    • Advanced

  • Fuel App Campaigns with Creative

    Automation can only choose from the creative you give it. Learn how to build variation that teaches the system something new, and when creator-led content is the right next move.

    • Duration 12m
    • Advanced

  • Optimization for Higher-Value App Outcomes

    Choose the optimization target that fits your growth goal and signal maturity. Learn how to judge when your value signals are ready to advance, and how to spot when automation is optimizing toward the wrong outcome.

    • Duration 13m
    • Advanced

  • The fundamentals for higher-quality leads

    High-quality leads are shaped before someone fills out a form. This course revisits TikTok's performance fundamentals and sets the stage for the advanced tactics in the rest of this learning path.

    • Duration 5m
    • Advanced

  • Optimization for higher-quality leads

    Choose the optimization target that fits your growth goal and signal maturity. Learn how to judge when your value signals are ready to advance, and how to spot when automation is optimizing toward the wrong outcome.

    • Duration 13m
    • Advanced

  • Episode 25: Yeast

    In this video, we’re revealing the key to making content that captivates, engages, and goes viral! Whether it’s your creativity, timing, or something else entirely—find out what sets the best TikToks apart from the rest.

    • Video
    • Duration 1m