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TikTok Academy

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Step into TikTok World

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Get a first look at our vision, and the behaviors shaping it. From discovery to creativity to commerce, see how we build for what people actually do on TikTok.

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Breakout Sessions

TikTok Academy

Scale campaigns while staying authentic

Creative fatigue is real. The challenge isn’t just producing more creative. It’s scaling while preserving what makes it work. In this session, you’ll learn how to build creative that performs and still feels native to the platform. How to identify the formats, delivery, and structure that actually drive results. And how to scale that across campaigns without it falling flat. If you want creative that keeps performing as it scales, this shows you how.

TikTok Academy

Turn discovery into measurable sales

People aren’t just discovering brands on TikTok. They’re deciding which ones to buy from. The question is how to turn that momentum into real sales. In this session, you’ll learn how to connect discovery to conversion. How to build a path from content to checkout. And how to use TikTok Shop and commerce tools to turn interest into action. If you want your campaigns to drive more than attention and actually deliver sales, this shows you how.